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2018对外经济贸易大学商务英语(MA)专业考研复试大纲解析

新祥旭张老师 / 2018-03-15

商务英语方向:


1.1 Linguistics and Business English

1.Basic Concepts of Business English

2.Discourse analysis and business English

3.Pragmatics and business English

4.Functional linguistics and business English

5.Cognitive linguistics and business English


1.2 Business Knowledge

1.Concepts of international business

2.Corporate culture

3.Leadership and organizational structure

4.Corporate social responsibility and ethics

5.Business presentation and negotiation

6.Marketing mix and sales

7.Human resources management

8.Accounting and financial analysis

9.Entrepreneurship and innovation

10.Consumer behavior

11.e-business and internet

12.Basic concepts and principles of economics

13.Concept of continental law and common law

14.International trade theories and WTO

15.International negotiation procedures

16.International treaty/agreement


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