跨文化商务交际方向：
2.1 Concepts and Theories of Intercultural Communication
1.Definition and classification of intercultural communication competence
2.Theories of ICC (e.g. Kluckholn and Strodbeck’s Value Orientations Hofstede-Bond Value Dimensions, Hall’s High and Low Context Orientations, etc.)
3.Verbal and nonverbal communication
4.Differences in language, thought and culture between Chinese and westerners
5.Chinese and Western business culture and etiquette
6.Intercultural communication skills
2.2 Business Knowledge
1.Concepts of international business
2.Corporate culture
3.Leadership and organizational structure
4.Corporate social responsibility and ethics
5.Business presentation and negotiation
6.Marketing mix and sales
7.Human resources management
8.Accounting and financial analysis
9.Entrepreneurship and innovation
10.Consumer behavior
11.e-business and internet
12.Basic concepts and principles of economics
13.Concept of continental law and common law
14.International trade theories and WTO
15.International negotiation procedures
16.International treaty/agreement
新祥旭—2019年对外经济贸易大学考研辅导班第一品牌！！
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